Offensive Strategy is a strategy which :: _ _ _ _ _ _?

I thank the answer D Offensive strategy is the strategy which for those companies who are strong in the market but not leaders and might capture the market share from the leader.

A classic example of an offensive business strategy is direct, head-to-head competition. This type of direct competition could take the form of selling a product similar to a competitor's at a lower price or highlighting quality differences between one product and another. This type of offensive strategy can lead to destructive price wars that ultimately harm both organizations, however.

Direct competition strategies often involve an element of aggressive marketing. For example, one competitor might openly point out flaws in another competitor's product or service as a way to dissuade customers from doing business with the competitor. Such advertisements could be done with an objective price comparison or a more aggressive form of derision. Companies must be careful when using overly aggressive advertisements directed at competitors, as some customers may find these advertisements to be in poor taste.

Not all offensive strategies are directly aimed at a specific competitor. Some companies aggressively seek out new niches in the market that have not been tapped by the existing companies. For example, if the market for automobiles consisted primarily of large muscle cars, a company with an aggressive approach could offer a smaller, more fuel-efficient model to establish a new market. Similarly, a company’s offensive strategy may target a new geographic market not presently being served with a particular type of product.

Similar to establishing a new niche, many companies aggressively seek out new innovations to market to consumers. Innovation is not strictly limited to inventing a new product or a new process for creating a product. Innovation can also come in the form of inventive ways to run an existing business model more efficiently or more profitably.

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