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Do females in Ads attract a wider audience?

Some case studies show that ads containing females attract a wider audience. Is this correct?

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تم إضافة السؤال من قبل George Durzi , Digital Marketing Manager , Dyson
تاريخ النشر: 2012/10/09
Apeksha Udeshi
من قبل Apeksha Udeshi , Senior Content Executive , VIRENXIA

A statistic that I came across suggest that women make the purchase decisions for 85% of all consumer purchases including everything from autos to health care, so it stands to reason that the most brands would use women as their brand audience.
In terms of 'wider audience' having women on advertising would seem more appealing to men, women and kids.

gregor jones
من قبل gregor jones

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Siraj Uddin Khan
من قبل Siraj Uddin Khan , Administration & Transport Manager , Island Express Passengers Transportation

This is a very complex question in regards to our mind setup... I have seen hundreds of Ads that have attracted me without the presence of a female.... That could be the Price, Durability or quality of a product or service, or could be the reason that there was no female in that Ad. Yes it works out for advertising agencies but I guess not for the consumer

Lakshman Ram
من قبل Lakshman Ram , Branch Manager , Property World Info (P) Ltd

YES!!! Females in Ads attract a wider audience! Male & Female represents YIN & YANG Male & Female represents Positive & Negative Male = ACTION & Female = EMOTION It is the Emotion that DRIVE action!?! Therefore, Emotion > Action Females exerts higher DECISION-MAKING POWER Female represents Emotion, tenderness, attractiveness, soft-corner from all VIEWERS e.g., kids, young, old, male or females.
Because of this, FEMALES in ADS ATTRACT WIDER AUDIENCE!!!

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