What is your view about "Marketing Intelligence"?

1. Totally Agree. It is marketing intelligence that would help a co to survive in a comparative market situation. In today's world there are no monopolies (except probably in Cuba and N.Korea) and every decision that a co makes be it in pricing, product feature of target marketing is taken after considering the inputs from marketing intelligence.  

A market intelligenceis set of tools, techniques used  to continuously collect data about the competitors, environment, result of your own actions and then produce knowledge from data and information, in order to solve marketing problems and to take decisions on the basis of that information.

I totally agree with the definition.

1. Totally Agree

Marketing Intelligence – Internal & External

• Systematic collection & analysis of publicly available information about consumers, competitors & developments in the marketing environment

• Improves decisions by understanding the consumer environment, competitors actions (new product launch or annual report) & alerts us to opportunities & threats

• Involves Monitoring Internet Buzz, Observing Consumers, Internet Research, Newspaper/TV, Quizzing Employees, Sentiment