أنشئ حسابًا أو سجّل الدخول للانضمام إلى مجتمعك المهني.
Fully agreed to and endorsing the answer been shared by Mr. VENKITARAMAN KRISHNA MOORTHY VRINDAVAN
There are two kinds of external marketing environments; micro and macro. These environments’ factors are beyond the control of marketers but they still influence the decisions made when creating a strategic marketing strategy.
Micro Environment Factors
Macro Environment Factors
Micro and macro environments have a significant impact on the success of marketing campaigns, and therefore the factors of these environments should be considered in-depth during the decision making process of a strategic marketer. Considering these factors will improve the success of your organisation’s marketing campaign and the reputation of the brand in the long term.
The micro environment is also called the operating, competitive or task environment. It consists of sets of forces and conditions that originate with suppliers, distributors, customers, creditors, competitors, and shareholders, as well as trade unions, and the community in which the business operates. Factors in the micro environment are largely within the control of the managers.
This macro environment refers to the wide ranging economic, socio-cultural, political and legal, and technological forces that affect the organization and its operating environment. These forces originate beyond the firm’s operating situation. The macro environment is also called the external or remote environment. The macro environment presents threats and opportunities that are often difficult to grapple with.
So the Public relates to the Micro Environment.