أنشئ حسابًا أو سجّل الدخول للانضمام إلى مجتمعك المهني.
Buyers today are more hyper-educated than ever. Even before approaching a salesperson, they have spent hours researching products and getting a general idea of the solutions available. And though the buyer's role has changed over the years to be more informed, companies have not altered their selling approach.
For a company to be successful, however, its sales approach must evolve.
