That is called passive candidate and in the following some advices :
(1) Your Email :
When it comes to actually writing an email to your passivecandidate, it pays to keep the following points in mind when constructing it:
A) The Hook / You have to make candidates want to read the rest of your email by hooking them in with the first sentence. The hook needs to grab their attention and get them interested. How do you get people interested? Answer: Be different!
Don’t do what everyone else does! Don’t copy your colleague and certainly don’t do what every other recruiter on the planet does.
B)The Presumptive Close/ People are busy and sometimes, even with the best of intentions, people forget to reply. What is the most common closing line for headhunt emails? Answer: “Let me know if you’re interested”. This is not a good closing line. You need to compel the person to reply to you, right now. A salesman (and we’re all salespeople at this point, like it or not) does not let the customer leave the store and go home and think about it. Close on the spot.
It’s best to close with a time specific call to action. The call to action could be, “Can you take a call at 6:30pm this evening to discuss further?” or “I’m going to be near your office on Tuesday. Can you meet me for coffee at 12pm to discuss?”. This invariably elicits a must faster and higher response rate.
Bottom line:Ask them a very specific question and put a time on it.
C) Personalise your Message / Your candidates should feel like this message is being sent to them and them alone. It should feel in no way general. Research tells us that the best way to ensure a message is personalised is to include at least two unique things about the candidate in the message. And no, one of those is not their first name!
By including at least two unique things about that candidate in your email, it shows you’ve done your research and that you are genuinely interested in them. Make reference to the candidate’s current employer, their current job title, their degree, an award they’ve won, or a blog post they’ve written. If you have any “uncommon commonalities” with them e.g. a love of the same sports team, be sure to mention it. Or if you discover you both have a mutual connection, be sure to mention them too. Bottom line: the more personal the message, the more obliged the candidate will feel to reply. And a reply is exactly what you’re looking for.
2- Your Follow Up :- No matter how great your email was, half of the emails you send will get blocked by spam filters and more than half of the voice mails you leave will not be returned. Do not let this put you off. Just because someone did not reply to you does not mean that they are not interested. Silence does not mean “No”. No means no, so chase up the replies until you get one.
Quite by accident, we discovered that if we forwarded the original unanswered email to the same person with additional text at the top such as “Hi Jane, in reference to my email below from last week, can you come back to me today to let me know if this would be of interest?”, most of the time I would receive a reply that suggested that the person either never received ourfirst mail or received both the new mail and original mail at the same time i.e. it had been caught in spam but the act of forwarding the original message with some new text bounced it out of the spam filter.
The rest of the time, people either weren’t interested or they just forgot to reply. Either way, you likely spent a lot of time searching for this person, so rule them in or out before you re-start your search.
If you’re worried you’ll forget to follow up with a candidate, take advantage of a free service likeFollowupThen. All you need to do is when emailing a candidate and it will automatically remind you to follow up with that person at a time and date you’ve specified.All you need to do is determine the day, time or frequency of when you would like to be reminded to follow up, then BCC your candidate email with that email address. For example, if I want to remind myself to follow up with a candidate next Wednesday, at the same time I’m emailing that candidate, I’ll BCC . For more information on how to use FollowupThen,click here.
من قبل
ATIF HOSSAIN , Cabin Crew Incharge / Inflight Manager , Spice Jet Limited
Tell the candidates that after seeing their experience n profile you feel that they deserve much better & UAE is the land of opportunities n that you have great options for them that would help them grow n get successful :D and not just that you gotta show them the money ;)
BE AGGRESSIVE in a health way though... Tc
