What are the main three reasons for losing customers and the ways to prevent them from happening?

Following are the reasons for losing customers :-

1. Inability to view the needs of target customers

2. Lack of Customer Centric Approach

3.Failure to live up to commitments 

 

 Ways to prevent the above :-

1. Conduct a through study and gain knowledge of the customers thereby understanding the needs and wants of the target customers.This will eventually help the company to withstand competition in the market efficiently.

 

2.Introduce a product considering the customers.An organisation which has a profit centered approach will be ripped off the market considering the simple concept of Customer focus phenomenon.

 

3.  Commitment is a major tool which will either win customers or lose them.Stay with your commitment to provide complete satisfaction to your customers and achieve excellence in your products and service leaving thereby no clues to lose your customers.

The main thing is the unproperiat way to deal with them

Customers may leave us for many reasons, but in my opinion the following are the most important ones :

1. Not taking care of the internal customers: forgetting that the most important customers are the internal ones( employees); not taking care of them will make them rebel and not take care of the external customers resulting in poor service leading to losing them.  

2. Treating new and existing customers differently: neglecting loyal customers by awarding or giving incentives to new customers may upset the old loyal customers as they might resent the fact that their loyalty isn't rewarded. 

3. Not showing care: customers must feel that the company cares about them or else they would switch to another company that shows care. Customers must feel values.

 

Ways to prevent the above:

1. Take care of the employees by making time for them, encourage and motivate them, show care about their personal issues and offer help, and back them up with clients.

2. Take care of the loyal customers: by creating a kind of community for them by organizing social events where customers can enjoy their time for a day. Creating "customer of the month" concept by which the most loyal customer (Based on amount of purchases for the month) will be rewarded some sort of discount. 

3. Show customers care: showing care can be simply remembering their names, remember their preferences, solve their problems,keep your promises,and finally personalize the service.

1. Unfair competition and unfair business conditions. 

Even when immediate business environment interests (e.g overstock, shareholders pressure etc) whispers manager to compromise NEVER should go this way

2. Win-Lose business model cultivation. 

Only collaboration is the way to overcome and develop relationships in longer prospective

3. Personal antipathy demonstration.

Never personal should prevail on business interest of the organization managed 

 

 

1. When the customer's trust on you breaks

2. When the customer feels that he/she is cheated 

3. When the customer feels that they are devalued 

 

These are the core reasons which leads the permanent loss of your customer as well as loss of those customers who hear about you through word of mouth from the affected customer 

1. Low-Quality: First and foremost is the quality of your product.

2. Over-Pricing: Average income earner takes great while purchasing the product.

3. Unavailability: if your product is unavailable you are most likely.

4. Poor-Service: customer always expects to be well served.

 

1) lack of knowledge about products 2) lack of communication while approching customer 3) lack of quality

1- Product quality

2- Failure to fulfill obligations

3- The product is suitable for the customer's request

 

 

1- To avoid poor quality, we must study products in the market and make a product with high efficiency and high quality with an appropriate price

 

2- To avoid non-fulfillment of obligations, bail and committed clients must be employed

 

3- We must study customer requirements and work to show them, as the product is in proportion to the market

Trust is the main reason why you win customers, if you don't trust that as a customer I don't trust this person or his thoughts or ideas, I will certainly never deal with him. To prevent this from happening, I have always been critical in my field that a very good relationship must be built for customers. And plant a conviction within them that their interest is provided even to my personal profit this relationship of trust from an experience that lasts a long time and creates a large and cohesive network of permanent customers

Reasons for loosing customers

1- Miss commitment

2-Bad governance

3- Bad quality work

1) first impression.2) bad knowledge of products.3) the presentation realistic.4) follow up after the presentation. Ways to prevent that :1) give a good first impression by smiling , show him a motevated personality , introduce your self and start a short conversation to make him feel comfort about you.2) make sure that you have the perfect knowledge about the product so that you can answer any question with no doubt.3) your presentation should be realistic and simple to make the customer believe in what you saying and trust that you are not cheating him , and use your body language and notice the reaction of him to take advantage of it.4) after the good closing of presentation , follow up the customer without distributing him.