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Email Marketing is old but can't be ignored.
Email marketing is best way to reach targeted customers.
WE can market all of our channels at the same time in Emaill Marketing like Services , website , social media links , offers etc.
Email Marketing can provide best ROI especailly in B2B.
If the database is targeted.
With the new gmail functionality where it has divided your email as primary, promotion& social, email marketing is going to see tough time. Though too early to come to a conclusion but there is an observed drop in the open rates in the email sent by the marketers. Its a boon for the users since he has a choice to check the email he/she wants.
for now, marketers are investing in email marketing to reach to the targeted audience since its the cheapest mode of communication.