Digital marketing has evolved over a past decade or so, has it taken over the conventional marketing concepts? What's up as the technology advances?

Digital Marketing is a form of marketing channel like the others so far i.e. Field Marketing, Branding, Experiential Marketing, Tangential Marketing, BTL Activities etc. I personally believe there can never be any fight between Digital Marketing & Conventional Marketing Concepts.

At the end Marketing follows TG. So nowadays As most of us always spend time on digital media/social media, so it's just another form of platform of reach.

Now there is another form of marketing has come which caters to conventional methods & digital methods, both. It's called experiential marketing. So marketing strategy & branding is ever evolving. All we need to do is keep on learning & implementing.