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متابعة

What social factors can affect consumer behavior?

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تم إضافة السؤال من قبل Muhamad Ismail , Verification Manager & Brand Ambassador (Project) , Telenor.pk
تاريخ النشر: 2015/10/11
Natasha Munashe Manamike
من قبل Natasha Munashe Manamike , Global Partnerships Coordinator , QNA International

Consumer behaviour can be broadly classified as the decisions and actions that influence the purchasing behavior of a consumer.

Social factors play an essential role influencing the buying decisions of consumers and these can be classified under:

 

1.Reference Groups

  • Immediate Family Members
  • Relatives
  • Role in the Society
  • Reference groups are generally of two types:

a)Primary Group- consists of individuals one interacts with on a regular basis.

Primary groups include:

  • Friends
  • Family Members
  • Relatives
  • Co Workers

Secondary Groups- Secondary groups share an indirect relationship with the consumer. These groups are more formal and individuals do not interact with them on a regular basis. e.g. religious associations, political parties.

 

2. Role in the society

An individual working as a Head Chef at a reputed restaurant is also someone's husband and father at home and so his buying decisions will be influenced by these roles.

3. Social Status

An individual from an upper middle class would spend on luxurious items whereas an individual from middle to lower income group would buy items required for his/her survival.

 

Arick  Arson
من قبل Arick Arson , Business Executive , Accenture,Sonata Software, Capgemini

Quality and not quantity / Customer Service promptness / After Sales Service gestures / Maintain Trademark / Advertise through various channels

ahmed khattab
من قبل ahmed khattab , puplice realation incharge-pro , مجموعة الظفرة

Quality / Customer Service / After Sales Service / Trademark

محمد عيسوى عبدالله
من قبل محمد عيسوى عبدالله , مسئول مبيعات وعلاقات العامه , ايرتك لخدمات التبريد والتكييف

1 - speak confidence in the product 2 - Knowledge owned by the seller to gain the trust of the buyer 3 - the rest and the good form provide an atmosphere of receptiveness to the client 4 - Link your words to reality and confirmation of the customer

Fatima Awad Alanazi
من قبل Fatima Awad Alanazi , Digital Marketing Supervisor , Art Dimension

1- Role in the Society

2- Reference Groups 

include:

* Friends

* Family Members

* Relatives

* Co Workers

 

3- Social Status

 

محيا عروس
من قبل محيا عروس , مدرس , وزارة التربية السورية

    Advertising in general, and we mean the ad format first and then secured because it can not be the consumer pay for workout product unless you create a virtual striking worker to strip him, and quality are essential, but in order to pay the consumer to try the product we have to Nbehrh look and feel the product and its presentation and then later tested the product becomes convinced it becomes customer

Musa Haddadi
من قبل Musa Haddadi , SPECIALIST , RSAF AND OTHER

Consumer Behaviour is an effort to study and understand the buying tendencies of consumers for their end use.

Social factors play an essential role in influencing the buying decisions of consumers.

Human beings are social animals. We need people around to talk to and discuss various issues to reach to better solutions and ideas. We all live in a society and it is really important for individuals to adhere to the laws and regulations of society.

Social Factors influencing consumer buying decision can be classified as under:

  • Reference Groups
  • Immediate Family Member

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