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Vlogging is similar to Blogging but instead of publishing a blog as web log page you publish a Video blog. Will this have an effect in the near future?
Vlogging certainly helps the site. It has more chances of ranking higher than written content such as blog post. It opens up an avenue for brands to explore. It has a better reach with not much effort on the promotional side.
It is an exciting channel of gaining a top spot on search engines. There is still some more time before it really begins to have a major say.
