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This depends entirely on your market. Is it B2C or B2B? Who are your customers? Where are your customers? A good marketing strategy may then stem from targeting the channels that your customer base is using.
The main thing is to identify the channels and make sure that all your departments are working towards achieving the same goal. A PRO TIP: make sure your sales team and marketing team are talking to each other to create marketing programs together. One of the common mistakes is to create a marketing campaign that drives customers to a sales team that has no idea the promotion even exists.