أنشئ حسابًا أو سجّل الدخول للانضمام إلى مجتمعك المهني.
Subscribe to our new Definitive newsletter: High grade digital marketing guidance, topically sorted, and curated to the max.
You pick the categories, we deliver the content. The best content from around the web, on topics you care about and need to be an expert in.
It used to be you spent five minutes registering for an event, and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home.
Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees.
I gave a speech last week in suburban Cincinnati to the Mid-American chapter of Meeting Planners International, titled “7 Ways to Use Social Media to Create Buzz-Worthy Events”.
My recommendations are based on my work with MarketingProfs and ExactTarget to add social frosting to their already fabulous events, and my experiences speaking at several dozen conferences annually.
There’s a total of specific suggestions in the slides, but here are the highlights.
