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Kindly give a business case to illustrate your recommendations.
use online as rich communication channels and offline to as reach ones.
you might check on all cars manufacturers for example.
they use online to show case to their fans and current customers and use offline to mass and non-categorized audiences
Back in, BreathtakingAthens.com, the official visitors’ website of Athens, Greece launched an online initiative titled This is Athens, a concept developed by the Athens Tourism and Economic Development Co. (ATEDCo) in partnership with abou Tourism destination consultants and Mind Works website design & development by ATCOM . The campaign’s objective was to create the largest photostream ever made for Athens, inviting the city’s residents and visitors to upload their own photos online and show the whole world what Athens was all about. IT WAS A CLASSICAL EXAMPLE OF INTEGRATING ONLINE AND OFFLINE MARKETING
Integration of online & online marketing is very important because you will be missing out on many potential customers if the online and offline aren’t working together. For example, if a prospect comes across an advertisement for your business without your website address in it, they won’t be able to access further information and will go to another business.
There are several really easy ways to integrate online and offline marketing of your business:
Be consistent through all your media channels and you achieve integration.
Both online and traditional media campaigns start with planning. First, you must determine the purpose of the campaign and the best medium to get your message across. Once you determine the purpose, set a budget and create a schedule.
If you use traditional advertising mediums like print, TV or radio, make sure you direct people to your web properties. Create a URL specific to the campaign and media. Make the URL short and easy to remember. You can redirect the campaign URL to a page on your website or create a custom page.
It is best to send traditional media traffic to a landing page. Landing pages are targeted and have stronger calls to action. You are paying for the visitors so you want to direct them to take the action that is the most valuable to your business. The activity should align with your goal.
It's important for business owners and marketers to avoid the trap of binary thinking. Often, advice to business owners is given in black and white terms. For example, some study will show that email marketing is better than direct mail marketing or a business guru will write about why business owners should only use internet marketing. However, reality is rarely so simple. The truth is, most businesses will need a combination of multiple marketing strategies and tactics to maximize the potential of their advertising and marketing. This article will show why and how business owners should integrate their online and offlinemarketing campaigns.
online marketing may be a benefit to reach many people just of a larger diversity and its like a channel of communication used by different organisation while offline organisation may be focused on a small area to reach individuals or some of the friend
commmuction and socail mufaster reatin
By having a full communications plan ahead.
Online teaser campaign to start 1 week before launch to create buzz
The revealer online to start with the offline same day to drive Consumer and boost sales
You can Integrate them by a so called omnichannel that you parallel your efforts between traditional marketing ads and banners in the street and collect your data from consumer behaviors and buying patterns in the local and enhance your physical store experience, At the same time, you should work online and track consumers reviews, Opinions and needs so you can establish your platform on social media and have your own website and you can make the consumers participate in your decisions through many approaches.
Digital strategies (access, engage, customize, connect, collaborate)
Use online social media platforms for offline integrations and product offerings. For example, in my present role as a marketing manager in an airline, we announce the various offers- new routes, sale etc in our social media. We also announce the acquisition or lease of new aircraft etc through the social media channels. Suggestions are also requested via the same.
Online data can be also used to generate offline sale, market events and move crowds towards POS.
