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Philip Kotler is the father of marketing and and has numerous tips about marketing management.
Here are a few that he presents in his presentation in Expo Management Madrid focused on Marketing3.0.
Tip1 - Establish a web site where people register in order to bulk up your database.
Tip2 - Buy databases that illuminate the activity of your consumers in order to learn more about who is buying your product
Tip3 - Encourage consumers to send emails with questions, interests and ideas in order to create a more flexible, learning relationship with them. Co-create with clients!
Tip4 - Increase marketing content for current and future consumers that give you their permission
Tip5 - Offer coupons (such as Cool Savings or Netbonus) or samples (Samples.com)
Tip6 - Monitor social conversations and look for opinions and trends. For example, Kotler has an account on Google+ to monitor what people are saying about him. If he can do it, you can!
You can further read from his books :
Marketing3.0: From Products to Customers to the Human Spirit by Philip Kotler
Marketing Management by Philip Kotler, Kevin Lane Keller
Principles of Marketing by Philip Kotler, Gary Armstrong
Marketing Insights from A to Z: Concepts Every Manager Needs to Know by Philip Kotler
Lateral Marketing: New Techniques for Finding Breakthrough Ideas by Philip Kotler, Fernando Trías De Bes
Etc etc.
