أنشئ حسابًا أو سجّل الدخول للانضمام إلى مجتمعك المهني.
Philip Kotler is the father of marketing and and has numerous tips about marketing management.
Here are a few that he presents in his presentation in Expo Management Madrid focused on Marketing3.0.
Tip1 - Establish a web site where people register in order to bulk up your database.
Tip2 - Buy databases that illuminate the activity of your consumers in order to learn more about who is buying your product
Tip3 - Encourage consumers to send emails with questions, interests and ideas in order to create a more flexible, learning relationship with them. Co-create with clients!
Tip4 - Increase marketing content for current and future consumers that give you their permission
Tip5 - Offer coupons (such as Cool Savings or Netbonus) or samples (Samples.com)
Tip6 - Monitor social conversations and look for opinions and trends. For example, Kotler has an account on Google+ to monitor what people are saying about him. If he can do it, you can!
You can further read from his books :
Marketing3.0: From Products to Customers to the Human Spirit by Philip Kotler
Marketing Management by Philip Kotler, Kevin Lane Keller
Principles of Marketing by Philip Kotler, Gary Armstrong
Marketing Insights from A to Z: Concepts Every Manager Needs to Know by Philip Kotler
Lateral Marketing: New Techniques for Finding Breakthrough Ideas by Philip Kotler, Fernando Trías De Bes
Etc etc.
هل تحتاج لمساعدة في كتابة سيرة ذاتية تحتوي على الكلمات الدلالية التي يبحث عنها أصحاب العمل؟