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Quantitative vs. Qualitative Research. Which is important and why.

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تم إضافة السؤال من قبل Faizan Ahmad , Regional Head - Digital Sales , Kasturi and Sons Ltd (The Hindu Group)
تاريخ النشر: 2013/04/27
مستخدم محذوف‎
من قبل مستخدم محذوف‎

Both are equally important; and yes it totally depends on your objective.

Mohammed Mehdawi
من قبل Mohammed Mehdawi , Marketing Officer , Best AL-yousifi Electronics ( Panasonic )

both depends on the research objectives, personally i prefer qualitative research since we are selling electronics products

Ainur Akhmatullina
من قبل Ainur Akhmatullina , Research Director / Head Analyst , Aspect Market Research

it is not the matter of importance but it is a matter of using right tools for right purposes.
each method is aimed to help you achieve specific objectives.
sometimes you need to use both quant and qual in one project to get better results.

TEJAS PANDIT
من قبل TEJAS PANDIT , Operations supervisor , Royal Mail

I feel Quantitative research is more important because existing and prospective customer responses can be clearly identified on response scales.
Subjecting these responses to empirical(quantitative) data analysis leads to results which aid in decision making based on scientific assessment and not purely on hunches or innuendoes.
It should however be noted that the data collection is of superior quality and the sample size is large enough, approx/atleast 1% of the total population size.
Qualitiative research is equally important, but its recommended that qualitative research should be clubbed with quantitative research and not vice-versa.
But then eventually its a matter of trade-off and the research objective/s ought define whether we should conduct quantitative or qualitative research or both :)

lakbir anouar
من قبل lakbir anouar , Estimateur BTP -Freelance , ETTC

Ce sont les recherches qualitatives qui sont meilleur et tous les choses de qualité sont meilleurs;

Sabahat Usman
من قبل Sabahat Usman , Member of Advisory Review Board , Asian Journal of Humanities and Social Sciences

To address social issues qualitative is best But i think mixed method gives you more authentic , reliable results.

Iftikhar Ahmad
من قبل Iftikhar Ahmad , Program Officer , Pakistan Red Crescent Society

Quantitative research emphasis on some form of either measurementor classification of variables while qualitative research emphasis on the description of variables its important according to the objectives of research whether qualitative or quantitative

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