How does one create meaningful conversations on Social Media?

Investigate the topics that matter to your audience and Build your social media presence

A meaningful conversation is one where the parties involved gain value from the exchange. Not every conversation is easy. Sometimes, events that are beyond your company's control affect your business and your customers. 

% of your posts should be adding value and brand building. Share news and ideas, even if they aren't yours. The idea is to educate, inform, and "delight."

• • % of your posts should be promotional where you're endorsing products or upcoming events.