From an Executive perspective, how has Social Media affected the way that organisational communication occurs with consumers and with the public?

It made it easier, faster and more effective, which reflects on productivity positively. 

Consumers have a stronger voice than before. It means companies need to listen to the needs of the consumer and not dump onto consumers what they feel the consumers need. Social media has empowered consumers significantly in a way that, consumers now understand the importance of research and peer recommendations. 

It's a good question................................................