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As we noted in the Public Relations tutorial, the challenges faced in doing PR will lead many marketers to hire professionals to handle these activities. Whether marketers do their own PR or seek outside help, it is important they be familiar with the tools available for public relations.
Well it’s so wide!
The Public relations (PR) is the practice of managing the flow of information between an individual or an organization and the public. Public relations may include an organization or individual gaining exposure to their audiences through topics of public interest and news items that do not require direct payment. For a company, the aim of public relations is to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or its political decisions. Common activities include speaking at conferences, winning industry awards, working with the press, communicating with employees, and sending out press releases
Common PR Tools and Techniques
In order to build a relationship with the target audience and maintain it on a high level, PR specialists use a variety of tools and techniques. Some of the most common ones include:
Creative thinking
Content writing
Media Relations
Gov. relations/ NGOs
Client Servicing
Target driven
Media relations
Social media savy
Team player
Self motivated
ending press releases has become much easier with e-mail. With a few simple mouse clicks, a public relations specialist can send tens or thousands of press releases to a targeted group of journalists.
This practice, however, has given rise to press release spam, meaning that journalists are more likely to press the delete key before even opening the message. There are some companies who advertise spam-free press release services. These companies claim to have access to reporters and editors at top publications. The company will write and distribute a press release for a fee.
Another advance in PR technology is the Web itself. By building a well-designed Web site, a company, individual or organization can share information that polishes its image and furthers its agenda.
If you want me to keep it Short and Simple.
Then it would be:
EventsEndorsements Press ReleasesBloggingWord of Mouth Photo release ConfrencesArticlesSocial MediaVideo Tapes. and there are many. You can contact me for the details and more PR tools