What role does PR play in marketing communications? And what are the different methods of PR?

PR establishes the rapport between the organisation and the local community and also the organisation's investors. A company which has a strong image among social groups can easily advertise through word of mouth. Any issues or misconcepts regarding the company and its products can be minimised via PR. PR also publicizes a company's products . Example, when Cadbury was confronted with the chocolate worm controversy, or during the pesticide issue faced by the MNC giant Coca Cola, it was the the PR of the company helped it to sail through.

A good PR can be established in the following ways :a.Lobby groups: These groups play a crucial role in influencing the government policy, corporate policy or public opinion.b.Organising press conferences to attract media and customers.c.Use of eye catching written and audio visual media to reach out to the masses.d.Engaging in socially responsible activities like environment protection, cleaning drive etc.e.Organising roadshows, workshops, seminars etc.

Accurate, perfect Answer, Thanks....Eriny.

The role of PR can done through the process of marketing that reflects the importance of the company position in the community site which can give us alot of answer about how can we go further in our communication marketing. the results in the other hand are very immportant cuse will show us a constant improvement of performance across the board of our totally PR success. 

The different methods of PR its a very affective matter that show us the way we should use throuh our communications marketing depending of the local community a company work for which I also approve with Eriny in previous answer.