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Latest trend is neuro-marketing.
The importance of customer behavior in todays modern business is one of emotional attraction.
The importance of studying consumer behavior
The study and analysis of one consumer of the most important marketing activities in the organization behavior, and that emerged from the periphery developments because of intense competition and expansion of the size and type of alternatives available to the consumer on the one hand, and the change and the diversity of needs and desires on the other hand, has become imposed on the organization need excellence in its products both in terms of quality or price or the way advertised or distributed and that in line with the consumer and financial potential, and this is to ensure the acquisition time, enabling the organization to grow and survive, where the production policies of the institutions of the concept of selling what can be produced to become A new concept is based on the consumer as the master of the market according to the so-called producing what can be sold, and this can be achieved only through marketing activity is based on the study of consumer behavior and the overall conditions and influencing factors and specific preferences and consumption patterns, through investigation and continuous surveillance for the whole of his actions and his views on what raises him and what he wants and wishes to get it.
