How would you use the 4 C's of Social Marketing - Content, Connecting, Community & Curating to market premium quality hand-made shoes ?

1. Test your assumptions before lunching a full on marketing campaign

2. Refrain from spamming your users with updates, since this genre prefers lesser, more meaningful updates

3. Content is key, and one size fits all does not apply here. So personalize your content

4. Images and artwork need to be crisp and match the product up for retail.

I happened to interact with the brand owners of latif shoes regarding this. You can find them on social media below. The high-brands they manage are above five hundred dollars and can easily cost upto three thousand Dollars or more.

https://www.instagram.com/latifshoe_select/

https://www.facebook.com/Latif.Shoe/