أنشئ حسابًا أو سجّل الدخول للانضمام إلى مجتمعك المهني.
Offer the right goods, to the right customers, in the right place, at the right time, at the right price, with the right level of communication profitably.
definitionof marketing is importation and exportation
Marketing is much more than that ..it is a research process includes problem analysis , making plans ...etc to attract customers in the aim of increasing the selling percentage.
The following definition was approved by the American Marketing Association Board of Directors:
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
yes that a good definition
The Definition you wrote is more of aperture concept in advertising.
Marketing is identifying or creating a need in the market, and fulfill it by providing product or service to satisfy the customer need.
Marketing is the creation and the delivery of the standard of living in the society........
By Malcom Malenair
yes . ilike agood definion of marketing
Dear Chehou,
Check below to know How10 Experts Define Marketing...Then ask yourself if you missed anything or not Chehou
1- “Marketing is the process by which companies create customer interest in products or services. It generates the strategy that underlies sales techniques, business communication, and business development. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.” — Wikipedia
2- “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” — American Marketing Association
3- “Marketing is everything.” — Regis McKenna
4- “Marketing is not only much broader than selling; it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of the final result, that is, from the customer’s point of view. Concern and responsibility for marketing must therefore permeate all areas of the enterprise.” – Peter Drucker
5- “Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.” — Philip Kotler
6- “Marketing is the process whereby society, to supply its consumption needs, evolves distributive systems composed of participants, who, interacting under constraints – technical (economic) and ethical (social) – create the transactions or flows which resolve market separations and result in exchange and consumption.” – Bartles
7- “Marketing is any contact that your business has with anyone who isn’t a part of your business. Marketing is also the truth made fascinating. Marketing is the art of getting people to change their minds. Marketing is an opportunity for you to earn profits with your business, a chance to cooperate with other businesses in your community or your industry and a process of building lasting relationships.” — Jay Conrad Levinson
8- “Marketing is getting someone who has a need to know, like and trust you.” — Jon Jantsch (of Duct Tape Marketing fame)
9- Marketing is “The management process responsible for identifying, anticipating and satisfying customer requirements profitably.” — The Chartered Institute of Marketing
10- “Marketing is the process of anticipating, managing, and satisfying the demand for products, services, and ideas.” — Wharton School, University of Pennsylvania
Regards,
Hany Sewilam AbdelHamid
Business Development Manager
Entrepreneurship Coach & Consultant
- facebook.com /Orkanza
- twitter.com /HanySewilam
No, This definition exclude the most important art of marketing, Create Needs!
And more to say if this is true so there will be no need for marketing such self-marketed product.
its a defination everyone knows. but if you want stand out of the crowd add more in this. for example.
product & solution
people have got some problem, you are by launching your product providing them solution.
place & convenience
you prdouct will be placed where customers can conveniently reach it.
price & cost
your price is that a customer can easily affford and this product will provide him/her much more satisfaction then the cost he has paid for it.
promotion & communication
your promotions clearly covery your message to your target audience.
Marketing is an import and export
