Do you think Horeca is important and good place for Marketing?

From My opinion Horeca is important for marketing for some Brands such as Tobacco or any entertainment product you cannot ignore Horeca in Marketing its a great place where you have  time and good time to have direct consumer contact  and the customer will be in good mood to listen

I don;t think so Horeca is very importent place for product marketing becouse they are not a brand user the utilize thing of cost cutting and maximaiz the profitblity.