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An adverstising campaign is effective if it is cost-effective and can reach the largest targeted audience as possible, but the potential customer needs to know why choosing your product is better than the others on the market. Highlighting its value and separating it from the rest is essential to its popularity and purchase.
if we deliver the right message and also use the best advertisement appeal then our target customer become our potential customer.
Delivering the value of your product to potential customers can be done in several ways:
Highlighting key features and benefits: Clearly communicating the key features and benefits of your product can help potential customers understand how it can meet their needs and solve their problems.
Providing demonstrations and samples: Providing potential customers with demonstrations or samples of your product can help them experience the value for themselves and make an informed decision.
Creating case studies and customer testimonials: Sharing case studies and customer testimonials can help potential customers see the value of your product through the experiences of others.
Offering a satisfaction guarantee: Offering a satisfaction guarantee can help potential customers feel more confident in their decision to purchase your product.
Providing excellent customer service: Providing excellent customer service can help to build trust and establish credibility with potential customers and help them to see the value of your product.
Creating content that educates: Creating educational content such as blog posts, videos, or whitepapers that demonstrate the value of your product can be an effective way to reach and engage with potential customers.
Leveraging social proof: Leveraging social proof such as the number of users, awards, media coverage, and so on can help potential customers to see the value of your product by showing that many others have found it valuable as well.
Ultimately, the key to delivering the value of your product to potential customers is to clearly communicate how it can meet their needs and solve their problems, and to provide them with the information and tools they need to make an informed decision.
If we are looking at the product, with respect to the manufacturer. Then the manufacturer should be able to develop the product in such a way that it tries to fall to the expectations of the customer.
If again you are looking with respect to a business establishment. They need to stock 2 to 3 competitive products - consistently. Or in a better way, try stocking all the new launching products along with the consistent ones. Provide suggest help/advice to the customers, the product matching to their required criteria.
Customers may not have much time to validate the viability and utility of a product. It is here the business establishment, put in their efforts into is and try generate and maintain loyal customers.
