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How does the lack of visual merchandising affect the sales process in small shops and big franchises?

If possible: what are some key points to hiring professional visual merchandise at some franchise such as Virgin Mega Stores?

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تم إضافة السؤال من قبل Adeeb Haddad , Independent Freelance Translator , Independent
تاريخ النشر: 2013/09/13
IRPHAN GHANI
من قبل IRPHAN GHANI , Senior Management , A

Lack of visual merchandising leads to loosing of walk in sales opportunities and to attract passers by sales opportunities. It suppresses and minimises the effect of flow of information about the products' unique features and product availability off the shelves.

While hiring such professionals one needs to gauge the analytical mind and understanding her / his importance towards visual merchandising and the past related success stories.

shaik abdul sami sami
من قبل shaik abdul sami sami , Store Manager , Inc.5 Pvt Ltd

If your in-store retail displays look beautiful but serve no purpose, you’re missing out on sales opportunities. Many times, retailers will use products that aren’t for sale, hide pricing information, or make it difficult to find the displayed merchandise elsewhere in the store. Your display could also be blocking pathways or the overall flow of your store.

 

 

Your in-store retail displays are no longer for simply showcasing products; they should be interactive elements of your store that allows customers to have deeper engagements with your merchandise and your brand.

 

 

 

 

Charimar Ferrer
من قبل Charimar Ferrer , Senior VM , Noul Central Markets (Bloomingdale’s-Kuwait)

It makes everything slow and chaotic. Have a look on my article: (لقد تم حذف الرابط بسبب انتهاكه لسياسة الموقع. يرجى التواصل مع قسم الدعم لمزيد من المعلومات.)

Mohamed Irfan Mohamed Rasheed
من قبل Mohamed Irfan Mohamed Rasheed , Assistant Sales Manager , Alshaya Group

Lack of Visual Merchandising will cause less footfall to the store and it will lead to get veryless conversion 

المزيد من الأسئلة المماثلة