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both hand in hand. a company will be successful in long run (highlighted -long run) is when all the required machinery of an organization run hand in hand. there is no simple answer to it but yes the priority can be set by the product of the company and its vision.
Marketing and Sales are different, yet related. But as for revenue importance, it's definitely how much sales the company makes rather than how much marketing they've done. However, as more spent on marketing, more sales generates resulting in better revenue, not necessarily profit though!
totally sales, marketing is a support field but not the main field
Marketing and sales are two different, but related fields. Here, we uncover the differences between these two popular industries.
There seems to be a never ending argument among marketing and sales professionals as to what really is the difference between marketing and sales functions. More often than not, both business activity terms are used to describe any business activity that is involved in increasing revenues. For small businesses, with limited resources, there often is no practical difference in marketing and sales functions, all revenue generating activities are typically implemented by the same personnel.
As a company grows in revenues and number of personnel, it typically follows a logical business function progression of "specialization", a process where the lines between more generic, departmental descriptions and functions became much more definitive and associated functional responsibilities become much more focused. Marketing and sales functions are no exception.
Marketing and sales functions are diverse yet very interdependent.
Typically "sales" cannot exceed revenue objectives without an effective marketing planning and support, and "marketing" directives ultimately becomes useless without sales to implement the plan.
Like many complex business issues, it is sometimes easier to define something by what it's NOT as it is to define it by what it is. Let's take a closer look at marketing to better define what sales is not.
Simply defining "marketing" as the "Four P's", product, price, place and promotion, based on your Marketing class in college is not practical in today's global markets. In a general sense, marketing is more theoretic than sales, focused on purchase causality and is more prescriptive in purpose than descriptive. Marketing involves micro and macro market analysis focused on strategic intentions where sales is driven more by tactical challenges and customer relations.
