أنشئ حسابًا أو سجّل الدخول للانضمام إلى مجتمعك المهني.
I will suggest the company to identify few major concern areas of the locals related to well being of them, like if a certain area has issues of polluted drinking water, then we can initiate a programme where in the CSR team can teach or arrange for cleaning the unhygenic water and also make clean drinking water available, or can adopt a village or a locality and develope the place in eco friendly ways. All these activities can be promoted in the media to gain positive opinion.
Why are some companies reluctant to communicate on CSR? Smaller businesses in particular tend to shy away from being heard, either on the issues or on their own involvement, however straightforward it may be. Many business managers and owners are ignorant of the subject. Others, who neither disparage the concept nor condemn it, simply believe that it is not a core priority for them or their companies. For many, the idea of communicating on CSR simply does not occur to them, considering themselves to be non-specialists and/or not large or involved enough for it to matter. To this may be added the fact that as non-specialists some businesses may simply be reluctant to draw attention to something that they do not feel they master. The truth is, of course, that all companies, large and small, are to some degree connected to the world’s web of supply chains, more or less directly or indirectly. However, it is not always a simple matter to identify and understand both the expectations of communication from stakeholders (including customers) and the benefits a CSR communication policy can bring, as well as the inevitable risks. 1.1.1 They do not have a CSR programme in place Even companies without a formally structured CSR programme in operation are implicated to some degree in a value chain of CSR. Their suppliers and/or customers may have an active programme. Their employees have expectations, which the companies are meeting more or less, and outside stakeholders will accordingly have a view on their internal policies. As such these companies are vulnerable in the sense that they are not organised to understand their own situation, let alone communicate on it. They would be better off, at the very least, identifying where they stand, and understanding what the expectations of their stakeholders are. From there it is but a small step to formalise the current situation and then later to build on it. What gets measured gets managed – and, by extension, what gets communicated gets measured. 1.1.2 They believe CSR communication can increase exposure to reputation issues As non-specialists in CSR, many managers and business owners feel uncomfortable about communicating on the subject. They are concerned that they will be drawing attention to themselves, and to an aspect of their business that they do not perceive to be a core priority, and that they are unsure whether they are mastering correctly. It is possible in such a situation to be excessively cautious. In the worst case scenario this kind of attitude is akin to hiding one’s head in the sand. The rest of the body remains highly and embarrassingly visible to the outside. 1.1.3 To communicate is to commit: there is no turning back Once you have started communicating, you have no choice but to move forward. It is more difficult, perhaps even impossible, to step back. In other words, producing the first item of communication on CSR is effectively drawing a line in the sand and will be the yardstick against which all future actions, revelations and communications will be measured.
Without a clear communication strategy, no one really knows.
when I say “communication,” I’m not talking about the department with a capital C, I’m talking about truly communicating – not just putting your message out there, but making sure that the person you are talking to can hear you. True communication requires both a speaker and a listener, ideally taking turns. You might have the best story in the world to tell, but if no one is listening, then your communication strategy is not very effective.
The most effective CSR reporting will be mindful both of the company’s achievements, and the priorities of the people who will read the report: employees, customers, community representatives, NGOs, and yes, shareholders. Integrating their priorities into your CSR strategy can help you maximize the impact of your reporting.
We are agree and right to save world
Many business managers and owners are ignorant of the subject. Others, who neither disparage the concept nor condemn it, simply believe that it is not a core priority for them or their companies. For many, the idea of communicating on CSR simply does not occur to them, considering themselves to be non-specialists and/or not large or involved enough for it to matter. To this may be added the fact that as non-specialists some businesses may simply be reluctant to draw attention to something that they do not feel they master. The truth is, of course, that all companies, large and small, are to some degree connected to the world’s web of supply chains, more or less directly or indirectly
i would be promote myself by giving safety ideas and how can we be safe and protect from environmental pollution.
Have a stakeholder meeting, and meet with the community. Give the stakeholders a chance to discuss plans and the positive impact it would have on the community as well as safety measures that will be in place.
Thank you for the invitation. My answer is A
You should always do your utmost to be a friendly oil producer, to the community, environment, market, and industry as a whole. An oil company that wants to reflect and maintain a positive and environmental friendly image should take active programs not to pollute. However, the oil industry as many other industires the world needs, can result in some pollution. The way to mitigate that and to promote the company as enviroment concious is by investing in real programs in its operations to prevent harm to the people and nature, and to embark on perpetual CSR and media activities to help make people aware of its intentions and their stakes.
I have a real Public relation role in this instance as the need to strengthen relationship between the company and its stakeholders becomes a requisite.
I will work towards mitigating damage reputation arising from the company pollution activities by researching into key affected stakeholder needs such as education, health and sanitation, development etc and provide CSR projects in these parameters to enhance the well being of relevant stakeholders.
I will also work on corporate sponsorship activities into areas of interest of affected stakeholders which could be sports, programmes, arts etc to neutralise damage image.
I will further takeover or form partnership with environmentally friendly organisation to help limit this damage reputation.
I will endaevour towards inventing new techniques, processes and methods of becoming more environmentally responsible whilst engaging NGOs and the society in possible ways of improving CSR best practices.
All the above will be done in conjunction with strong media relations and endorsements using opinion leaders and formers to effectively communicate positive practices of the company to stakeholders. This will be followed by effective monitoring and control to identify obstacles whilst relevant and responsible measures following.
without team work you cannot move a single household a company also need a team work .
every company has plans and backup for every up and downs .
location plays a vital role
if i am CSR member then i will visit the local area in my city and clear out there all problems .
