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Ihab El Mortada
من قبل Ihab El Mortada , Business Development Manager , Fookis Labs

SMART

is a mnemonic acronym, giving criteria to guide in the setting of objectives, for example in project management, employee-performance management and personal development. The letters S and M usually mean specific and measurable. The other letters have meant different things to different authors, as described below. Additional letters have been added by some authors.

SMART criteria are commonly attributed to Peter Drucker's management by objectives concept. The first-known use of the term occurs in the November issue of Management Review by George T. Doran. The principal advantage of SMART objectives is that they are easier to understand and to know when they have been done.

The November issue of Management Review contained a paper by George T. Doran called There's a S.M.A.R.T. way to write management's goals and objectives. It discussed the importance of objectives and the difficulty of setting them.

Ideally speaking, each corporate, department, and section objective should be:

  • Specific – target a specific area for improvement.
  • Measurable – quantify or at least suggest an indicator of progress.
  • Attainable – assuring that an end can be achieved.
  • Relevant – is the right goal at the right time for you.
  • Time-related – specify when the result(s) can be achieved.

Notice that these criteria don’t say that all objectives must be quantified on all levels of management. In certain situations it is not realistic to attempt quantification, particularly in staff middle-management positions. Practising managers and corporations can lose the benefit of a more abstract objective in order to gain quantification. It is the combination of the objective and its action plan that is really important. Therefore serious management should focus on these twins and not just the objective.

madhavi pratthipati
من قبل madhavi pratthipati , Hero Motocorp Ltd &Bajaj

realistic  i.e .the content should be related to the topic

Mohammad Mostafa
من قبل Mohammad Mostafa , Projects Manager , L&G

You should try to use google before asking questions !! sorry

Abdullah Moosajee
من قبل Abdullah Moosajee , Hospitality Coordinator , SAIL Rights & Commercialisation

R stands for Realistic. As mentioned above.

Daryl Cross
من قبل Daryl Cross , Creative Director / Owner , Flawless Concepts Ltd

R stands for Relevant. A goal set needs to be relevant to the persons role

Amir saeed
من قبل Amir saeed , Internal Auditor , PKF FRANTS & Co Chartered Accountant

In SMART Rule: R Stand For Realistic, achievable attainable

Meriden Chanjueco
من قبل Meriden Chanjueco , Receptionist , Turrino Advertising

R- Reliable and responsible

Salah Elhakim
من قبل Salah Elhakim , executive director , Ministry Of Interior - iraq

R stands for: realistic and resourced

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