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What's the difference between a communication strategy and plan?

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تم إضافة السؤال من قبل Sheila Kaur , Owner , Self Employed
تاريخ النشر: 2016/01/11
Zizie Wahid
من قبل Zizie Wahid , Head of Marketing & Communications, MENAP , Nielsen

A communication strategy is the big idea of achieving a certain objective. A communication plan sets out a clear framework on how to take the strategy forward, which includes program listing of objectives, tasks, goals, target audience, messages, communication tools, timelines and budget.

racha hamed
من قبل racha hamed , Front Desk Receptionist , Kurban Travel Services

Communication strategy is a way to define art of communication among employees, supervisors , suppliers and to provide a positive message we want to share it. Plan is business strategy to put on schedule points that we should follow up to prevent actions that may happen in any project.

Muhammad Sherif
من قبل Muhammad Sherif , Founder, Managing Director & Sr. Lead Business Consultant , New Directions Consulting, Training & Services

Communications Strategy

A comprehensive, detailed strategic plan designed to guide the communications of an organization or of a significant initiative or issue. A Communications Strategy typically includes an in-depth Strategic Considerations section providing sound analysis of the internal and/or external environment. A Corporate Communications Strategy is designed to direct an organization’s high level communications. It often has a three-year time horizon, with a more detailed implementation plan for year one.

Communications Plan

A more focused, brief plan that guides the communications for a particular project, event or initiative.  A communications plan follows the basic structure of a full communications strategy but presents less analytical detail, and generally more specific information on implementation planning, such as as including a workplan.  In some cases, a marcom plan is developed to help direct both marketing and communications activities in an integrated fashion. 

 

Aboobacker kaithal
من قبل Aboobacker kaithal , Branch Manager Operations , arkaiz

Communications Strategy

A comprehensive, detailed strategic plan designed to guide the communications of an organization or of a significant initiative or issue. A Communications Strategy typically includes an in-depth Strategic Considerations section providing sound analysis of the internal and/or external environment. A Corporate Communications Strategy is designed to direct an organization’s high level communications. It often has a three-year time horizon, with a more detailed implementation plan for year one.

Communications Plan

A more focused, brief plan that guides the communications for a particular project, event or initiative.  A communications plan follows the basic structure of a full communications strategy but presents less analytical detail, and generally more specific information on implementation planning, such as as including a workplan.  In some cases, a marcom plan is developed to help direct both marketing and communications activities in an integrated fashion. 

ALAMGEER HUSSAIN HASHMI
من قبل ALAMGEER HUSSAIN HASHMI , REGIONAL SALES & OPERATIONS MANAGER , Uth Healthcare Pvt., Ltd

Communication is the exchange of information between a sender and a receiver. It used to be that you only had to worry about the way you communicated face-to-face or on paper. Technology has changed this completely. It is important for people to take into account every aspect of how they are relaying information. This is where communication strategies come into play. Communication strategies are the blueprints for how this information will be exchanged.

Plan is Written account of intended future course of action (scheme) aimed at achieving specific goal(s) or objective(s) within a specific timeframe. It explains in detail what needs to be done, when, how, and by whom, and often includes best case, expected case, and worst case scenarios.

Difference is One is the method and the ways the information is exchanged while as the other written account of course of action to be executed to accomplish a task.

 

Meghna Bose
من قبل Meghna Bose , Squad Lead , Ernst & Young

Communication strategy is developed based on the misson & vision of the organization and with the goal to acheive media coverage and support from the community or target market.And communication plan is the process of selection the right channel and reaching out to the target audience with the product or brand message.

Fadillah Hasan Aqil Al Attas
من قبل Fadillah Hasan Aqil Al Attas , Property and Facilities Manager , Osoul Holding

Communications Strategy: A comprehensive, detailed strategic plan designed to guide the communications of an organization or of a significant initiative or issue. A Communications Strategy typically includes an in-depth Strategic Considerations section providing sound analysis of the internal and/or external environment. A Corporate Communications Strategy is designed to direct an organization’s high level communications. It often has a three-year time horizon, with a more detailed implementation plan for year one.

Communications Plan: A more focused, brief plan that guides the communications for a particular project, event or initiative.  A communications plan follows the basic structure of a full communications strategy but presents less analytical detail, and generally more specific information on implementation planning, such as including a work plan.  In some cases, a marcom plan is developed to help direct both marketing and communications activities in an integrated fashion

Dania Al-Shahed
من قبل Dania Al-Shahed , Head of Customers Complaints Unit and Internal Staff Training Courses Trainer , Ahli Microfinance Company

Communications PlanA more focused, brief plan that guides the communications for a particular project, event or initiative.  A communications plan follows the basic structure of a full communications strategy but presents less analytical detail, and generally more specific information on implementation planning

Communications StrategyA comprehensive, detailed strategic plan designed to guide the communications of an organization or of a significant initiative or issue. A Communications Strategy typically includes an in-depth Strategic Considerations section providing sound analysis of the internal and/or external environmen

Narveen Singh
من قبل Narveen Singh , SME Seller Support (Amazon.in). , Concentrix Daksh Pvt Ltd

Communication strategy is a way to define art of communication among employees, supervisors , suppliers and to provide a positive message we want to share it.

Favas V A
من قبل Favas V A , Supervisor , Furnace Fabrica India Limited

Strategic Communication refers to policy-making and guidance for consistent information activity within an organization and between organizations. Equivalent business management terms are: integrated (marketing) communication, organizational communication, corporate communication, institutional communication, etc.

Communication planning is the art and science of reaching target audiences using marketing communication channels such as advertisingpublic relations, experiences ordirect mail for example. It is concerned with deciding who to target, when, with what message and how.

مستخدم محذوف‎
من قبل مستخدم محذوف‎

The communication strategy outlines the objectives and the plan to execute the strategy effectively.  in other words, the strategy is the roadmap for reaching the overall goal while the plans are the steps taken o execute the vision of the strategy. 

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