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Blue ocean strategy and Red ocean strategy. As one of the newest modern marketing strategy Do you know more about them?

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تم إضافة السؤال من قبل ahmed abd elfattah , marketing department manager assistant , Skills Egypt CO LTD
تاريخ النشر: 2016/01/13
Duncan Robertson
من قبل Duncan Robertson , Strategy Consultant , Duncan Robertson Consultancy

The Blue/Red Ocean strategy is an attempt to turn a buck by formalising stuff we already know into a  management concept.   The idea is that instead of competing within the existing marketplace (the red ocean) businesses will be more successful by marginal innovation into new areas (blue ocean). 

In other words, instead of slugging it out with the competition, think of something a little bit new. 

 

 

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