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sponsored Ads as a first choice
Influencer - I prefer a trusted opinion and endorsement rather than an outright ad.
Ads are great for increasing brand awareness. You can push ads to a desired target group and immediately see results.
One of the strong suits of influencer marketing is its perceived authenticity. Users following influencers have a different outlook than many users who follow brands on Instagram because influencers are not always pushing out ad content; therefore, when influencers do share promotional posts, it comes off more genuine and organic.
However, sponsored ads are little bit costly but attract the target audience towards your product in short term.
If you manage to find the right influencers for your brand/target market then they are definitely going to be more influential than a sponsored ad. Recent studies have shown that influencer/WOM marketing generates twice as many sales as paid advertising.
However influencers in this day and age can charge huge sums of money just for one post, even the more niche influencers who may only be active in one small market/region can charge thousands of dirhams.
Also sponsored posts are instantaneous and you retain more control over the content so both can have their benefits to your business.
Depending upon the business I am in,I will more go with the influencer's for obvious reason that it will create a long term and valued impact no doubt it will reflect lately.Compared to ads on social media which will make it reach faster and to a larger base but with doubtful and uncertain results.
Yes, of courseThe marketer exploits half chances to announce the product
