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in USA and UK market Google adwords is leading advertising platform for generating leads and sales, Facebook took third place after Bings ads in USA and Europe market
the same strategy will not apply in the Middle East because Inhabitants are more on social media then other platforms
So now we have a challenge whether those people are converting or not. Please share your ideas and thoughts
Facebook currently has two billion monthly active users, and AdWords reaches billions of people each and every day. so its really on you and your company whom you are targetting. Google AdWords is a great place to advertise if you’re looking to tap into that enormous search traffic. Facebook is a social network. Which means most people aren’t going there to find plumbers. Or sign up for services. Or buy products. Hope this help.
That honestly depends on which industry you're from and who your targeting.
In my point of view social networking in middle east stays number one in online ads and online sales as according to middle east middle eastern people obsession towards social media channels and facebook comes first then Twitter then instagram then snap chat and whatsapp.
Answer to your question, depends on the kind of industry/product/service you are offering.
Both the tools are equally effective and gives good return depending on your content and relevance.
I advice, use both the tools and analyse to see the response.
Online Marketing is not a equation or theory, It's all depends on Industry, targeting, type of business and perfect planning. Adwords and Facebook both are leader in sales industry, so you can't compare them. Only need is proper way and perfect timing.
It would be based on the type of businesses you are doing, all business can't promote online sales.
Adwords is difinetly wider in terms of B2B; however, facebook ads can give better return for B2C.
In my humble point of view, each has its own strengths. Google adwords are more of sale oriented activity where the result are instant in cases. Where as the FB ads may be more of Brand building and remarketing related activity connected to Marketing of a brand.
