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The most important factors in Marketing are4 P's that are Product, Price, Place and Promotion.
Product that we are going to launch. It can be in shape of Goods or can be Services.
Price includes that what would be actual cost we are bearing on that Product and at what cost we will sale it in the market at profit.
Place is very important that where are we going to launch our product. Rural or Urban areas. Who and from where we can drive customers.
Promotion plays a vital role in marketing that how we will introduce our product among consumers. Different tools can be used for Promotion.
you should respect the following steps :
1 - identify your target
2 - identify the positioning of your product/company
3 - apply the marketing mix principles :4P's , in terms of the above points
and you will succeed, no worries.
best of luck
one of the most important factors in marketing is the target of your business ,you should identifying the right customers and then design the4Ps to satisfy their needs