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Social Media sites can help you alot to reach your target market if you are going to use it correctly and strategically. You can join forums, groups or even create our own facebook page to help promote our product so that people will have an idea on what we are selling or promoting. We can make connections through social media sites, ask some friends, their colleagues or even their own relatives to try our products and to promote it.
Online Media such as Facebook, Instagram etc can reach targeted markets by participating through online groups and forums. With everyone connected to social media, it is smarter to provide information through these specific focused groups, as they will provide a higher probability of sale than just posting on the generic site. More so, the use of focused group blogging and peer review in social media creates a more relevant and effective marketing tool, as it gives a users perspective of the item thus being able to connect more with the customer, rather than the shotgun approach.
Social media sites such as facebook, twitter, instagram, google+ etc can help you in creating a bran image for your shop. Now a days, people search online before actual buying. With hashtag marketing, you can promote your products and shop in your locality and beyond.
You can use social media sited to reach your targeted audience for example if you are using facebook ads, you could use the targeted audience with having a smart phone or tablet or using ios or android
you could target the exact audience you want, if you are selling apple product you will target people with ipad or iphone or using ios systems