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What do you think are the areas that technology solutions can improve in the field of advertising?

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تم إضافة السؤال من قبل Lana Oudeh , PR Coordinator , Al Ghanem
تاريخ النشر: 2016/01/21
Patrick Ferron-Laguillaumie
من قبل Patrick Ferron-Laguillaumie , Creative , Differents Companies

Technological tools have been used to optimise and improve areas such as education, humanitarian projects, collective intelligence or the development of creative ideas. technological tools are already present in many fields and fields, and we must learn to extract all the positive aspects of their use and application.

Gurudutt Revankar
من قبل Gurudutt Revankar , Sr. Creative Director , Events & Exhibition

We Creative people should make the maximum use of the technology to enhance our reach of communication in various mediums... Digital space is what is in trends now and i think we ad people can now take our communication to our target audience through this medium. Correct use of appropriate technological tools will do magics

مستخدم محذوف‎
من قبل مستخدم محذوف‎

This is an open ended question, the answer to which could be never-ending.

But one could put it in perspective for a broader understanding...

Technology and advertising are both evolutionary in nature. They evolve with time and are goal oriented. And Advertising already has a wide share of technology intertwined such that they compliment each other.

But advertising also is an adverse contributor in terms of eco-waste... especially the print media.

So the best way for more technological meaningfulness in advertising would be through innovation such that it reduces advertising's carbon footprint on the planet, and yet reaching out to the larger audience.

 

Qasim Morgan
من قبل Qasim Morgan , فني اعلانات ضوئيه مع المدير الفني , Morgan Letters company Russia Federation

Entering technology into ads

Shaher Rawashdeh
من قبل Shaher Rawashdeh , Sales associate , DGS

 virtuallly animated billboards is the thing they do now

Hamad Hassan
من قبل Hamad Hassan , IT Manager , Traffic Media

In advertising the huge cost of printing should be replaced with the electronic solutions. some cities in the world implemented the technology solution but i think energy will be a reason to back off and a huge investment to install these electronic units.

Mohammed Borham
من قبل Mohammed Borham , Senior Procurement Engineer , Saudi Bin Laden Group

I think the greatest benefits of technology soluctions that can be used to improve the advertising processes are two aspects :-

1-Its  Ease of use nowadays.

2-The wide audience that can be reached easily now using media or social networks & so on.

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