أنشئ حسابًا أو سجّل الدخول للانضمام إلى مجتمعك المهني.
Yes, sometimes. It can be very important. However, the "employer brand" is one where the company has less control over its branding than in some other circumstances, because the people you are targeting - candidates - probably know something about the company and may even know people who work there. Taking a new job is also a very significant "purchase" so good candidates do their homework.
The best way to have a strong "employer brand" is to be a strong business and a good employer.
