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A business event is a great way to share your brand, connect with your target market, and get feedback on your up-and-coming new product. But a smart strategy for planning the event is paramount to its success, don't you think?
What smart tips have you learned from your personal experience?
Beside what Sohail Lone mentioned (the SMART practice that can be applied in several domains, but mostly in Sales goals), I would say:
a) Awarness/advertising/marketing - it´s the main goal. Get the best way to achieve yours customers/potential ones and create awarness for the product/service.
b) Networking - Be attentive that you can have in different platforms a very specified public segmentation. "Push"/Talk with them in the correct ones.
c) Knowledge (for your and your customers) - Educate yours customers regarding "how to use your product" / or give new ideas.
d) Competitive and market research - Check all the time yours competitors movements
e) Entertainment - why dont you use humour, bonus, hobbies, an app, ..whatever to make your public busy while at the same moment they are interacting with your (their) brand?
f) A way to grow yours fans/followers - Give incentives to the public...like for example an e-book, an free subscription, participate on stream debates..and so on
g) Use correctly the communication tunnel - a correct segmentation is super important if you want to achieve yours goals
h) Media attention - is the "wow" factor..the great idea that all Media will be talking about you and will promote your brand for free (or almost free)
i) ...and dont forget, while you are busy in social media strategies, that continues existing the physical market strategy to follow up or activate...and sales strategy too (but this is another conversation!)
SMART Goals means
S:Specific
M:Measurable
A:Attainable:
R:Reliable/Relevent
T:Timely
Organizations and individuals should be doing smart objectives to make performance goals and assessing them
Smart Goal-
01. Specific. 02. Measurable. 03. Attainable. 04. Relevant. 05. Time Bound.
The S.M.A.R.T. approach to goal-setting is all about that initial structure. It defines an effective goal as one that is specific, measurable, attainable, realistic, and time-bound. If you’re really looking to amp up your social strategy and get the most out of your efforts, some solid upfront analytics and using the S.M.A.R.T. framework makes for a powerful combination.
