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There's alwayes new trends for the PR , and iwill tell you why , because its directly link to people or corporate public image and personalty behaviour which aviously link to human behaviour and we all know that the behavior or image not staple thing, so its changing by minutes and yes by changing it generate a trend every single time.
Hello Fida,
I prefer you check this link:
Dear Fida
Like public relations, like all Human Sciences have become more specific and more diverse public relations in its modern form was not related to public relations as we know , which put it's principles and terms the Godfather of public relations Edward Bernays .
Modern Public Relations merged and became part of many important disciplines to becomea cornerstone of many sciences branches , like the science of business administration , marketing . project managment and risk management .....etc
the public relations not as it was as the umbrella that all activities fall underneath which related to build or improve the mental image of organizations in the market or in the eyes of their customers by using propaganda activities or various media strategies .
Obviously it's no longer as it was,so with no doubt we can say the public relation direction has changed and we should keep watching its transformation .
With my best regards
I think that most important recent trends is the use of electronic public relations, technology, the Internet and social networking in the service of public relations for marketing and direct communication with customers