As a marketer mix expert, do you believe that marketers who focus in building emotional connect with consumers to make them buy their brands are right? or they should keep it more emotionless?

A brand should always have an emotional connect with the customers. This always helps the brand to get loyalty from the end users. No matter what, if a customer is emotionally connected to your brand, he will think twice before switching to a new brand. Its easy for a customer to switch brands unless he is emotionally connected to a specific one.

In a marketing world full of alike products and services, emotional bond is the only way to differentiate from competition.

Show customers that you are serious about him .He will be very happy he will surely recommend your product to others beacause you are not selling your products you also take care of the customers problems.

The current and  in vogue word is "engagement" and that by definition means building connections. And the definition of emotional will change from target to market. Why a man will serve a certain brand of red wine at a dinner will never be described as emotional but if one digs deep you will usually find an event that occured that he remembers well. Is that reason emotional? For me there is always an emotional engagment which a brand must make. Always!

Yes. Creating an emotional connection to your brand is not about statistics, customer demographics and or population trends, it is about making people feel something so strongly that they have no choice but to buy into your company and what it does.

Playing on customer's emotions gives the marketer a huge advantage according to Maslow's hierarchy of needs.

Focus on developing brand platform and long -term relationship with the target customers emotional connection with customer makes them love the brand and brand have connection with the customers - enable to create loyalty and brand equity , but we need to consider the functional connection - yes I am with develop more emotional connection and stands out  - having share of hear , mind and market  

If you have a passion for marketing go for it.

Better to get connected with the customers on Emotional Front. But always then be loyal to them.

There should be an emotional connection with the brand and the consumers.