How would you explain quality Cost to your organizations CEO in a simple convincing examples?

Phil Crosby asserts that "quality does not cost money; rather, its the absence of quality that increase the total cost" and then he popularized the terms of cost of poor quality or the cost of non-quality.

for the CEO's, they used to look for profits whatever the tool. The best way is to explain the four categories of  costs to them: Internal failure, External failure, Appraisal and Prevention.

Satisfy a customer is provide the product or service they expect in the fairest possible, at the lowest price with maximum reliability

In the course of the overall company processes, each product development stage, there are potentially a source of dysfunction generating non-quality

There are a tool to control and reduce the costs of non-quality, the cost of obtaining quality (COQ).

Example1 to reduce claims costs from client machine errors: setting up a prevention plan:1- change machine parts with new wholes hours of such function ( parts machine cost)2- training machine operators (training costs) Example2 reduce scrap materials1- setting up a materials control system at the reception (cost control)