In view of marketing, what do you understand customer equity ?

Customer equity is the total combined customer lifetime values of all of the company's customers.

Value of potential future revenue generated by a company's customers in a lifetime. A company with high customer equity will be valued at a higher price than a company with a low customer equity.

customer equity is mean of how to provide my customer the value

provide product or service to my customer in good quality and premium price

• improving consumer service
• improving the value or desirability of the brand
• improving goodwill
• improving brand popularity such as by advertisements
• improving the trust of the customer towards the brand