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What are some good books about marketing and business development plans that will help my startup company which is based in the Middle East?

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تم إضافة السؤال من قبل Nisreen Ahmad , dfgdhj , twst
تاريخ النشر: 2016/02/09
waleed hakim
من قبل waleed hakim , مدير مبيعات , الشركة المصرية الاوروبية للمنتجات الغذائية (شيفي ميكس)

Best marketing and business development plans books :

1 - Extraordinary Popular Delusions and the Madness of Crowds

2 - The Long Tail

3 -Guerilla Marketing

4- Permission Marketing

5- Buy-ology

 They are top5 in marketing

But the top5 in business development plans are:

1- Your first business plan

2 - Founders at work

3- Becoming a coaching leader

4- Basic business statistics

5 - The successful business plan 

                                                     GOOD LUCK

Abid  Patel
من قبل Abid Patel , Manager- Sales and Support , ZAYANI COMPUTER SYSTEMS

Since you are running a startup, i would advise you to look for practical knowledge which can be applied. Running a startup means you have less time on hand and books can take a lot of your time. Instead of just reading lots of books, make friends and find mentorship with people who are both well-read and also have had both success and failures in startups in your local community.

Reading books about marketing and business development plans is a good habit but most importantly, you need someone as a sounding board to discuss the books. Most of the concepts in books come from the west which has an advanced free economic system which goes hand in hand with democracy and entrepreneurship culture. These concepts are not directly applicable to the east. Also, what is good for others may not be good for you.

I have done some research in bahrain for the marketing, advertising solutions companies and find that there are gaps in the market you can fill. You can create many business models but what will work for you would be based on the resources you have. Good luck to you !

I would recommend you read " The lean startup " if you have interest in technology business. But before that, i recommend you read, "starting with why : How leaders inspire people". I meet startups regularly and find there are many common mistakes entrepreneurs do in this region.

Sidrah Nadeem
من قبل Sidrah Nadeem , Global Marketing Manager , Hill & Knowlton

You must read

  1. Marketing Management by Philip Kotler
  2. Leadership Dubai Style by Tommy Weir

They're both extremely simple but insightful reads about marketing and business development plans!

Vikas Bachhuka
من قبل Vikas Bachhuka , Sales Manager - Tire, Lubs & Batteries , ALI ALGHANIM & SONS AUTOMOTIVE CO.

Philip Kotler is considered as the father in marketing. He has written many books you can refer some of them listed below;

 

1) Marketing Management

2) Principals of Marketing

3) Strategic Marketing Management

 

There are many books by many authors which you can refer apart from the above.

ALAMGEER HUSSAIN HASHMI
من قبل ALAMGEER HUSSAIN HASHMI , REGIONAL SALES & OPERATIONS MANAGER , Uth Healthcare Pvt., Ltd

Some good books about marketing and business development plans are:1.Youtility:"Why Smart Marketing is about Help not Hype" By Jay Baer

2.Purple Cow By Seth Godin.

3.Marketing in the Age of Subscribers,Fans and Followers By Jeff Rohrs.

4.Selling you without Selling Out. By Marc Ecko

Omar Saad Ibrahem Alhamadani
من قبل Omar Saad Ibrahem Alhamadani , Snr. HR & Finance Officer , Sarri Zawetta Company

Thanks for invitation, here are some great books about marketing and business development plans:

- Marketing principles.

- Organization Theory

- Management principles.

Mahmoud Zaher Tarakji
من قبل Mahmoud Zaher Tarakji , مدير , أوال جاليري

Thinking in Systems  _ selling without selling, are some good books about marketing and business development plans

TARIG BABIKER AL AMIN
من قبل TARIG BABIKER AL AMIN , Head of Planning and Studies Unit , Sudanese Free Zones and Markets Co.

Thanks for invite , in Marketing here is : Principles of Marketing by : Philip T. Kotler , and in business development : Thinking in Systems by : Donella H. Meadows

mohammed el
من قبل mohammed el

LIMITLESS, is a great book about marketing and business development plans.Get a FREE Copy here http://tinyurl.com/jkhetnr

Vinod Jetley
من قبل Vinod Jetley , Assistant General Manager , State Bank of India

Shop for books about marketing and business development plans... on Google Strategies for the Future: ... Rs. 226.10 Amazon India Chaotics: The Business of ... Rs. 280.00 Amazon India Business Quiz Book Rs. 148.00 Amazon India B2B Digital Marketing: ... Rs. 372.40 Amazon India The Big Book of Marketing Rs. 325.00 Amazon India Digital Marketing ... Rs. 303.14 Amazon India Getting Digital Marketing ... Rs. 399.00 Amazon India Instagram: Instagram ... Rs. 203.00 Amazon India

Naeem Raza
من قبل Naeem Raza , Health And Safety Officer , Habib Construction ltd.

When it comes to business development plans, I think and Love  Marketing Management by Philip Kotler , its easy to get and interesting also .. have a try ..

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