Is B2B demand generation shifting its gear through social media platform?

2B marketers need to be where the buyers are if they expect to drive demand. As more B2B buyers turn to social media to interact with their peers and gain insight from industry thought leaders, progressive companies 

As new and established social media platforms emerge as demand generation tools, tactics such as social listening are gaining prominence among B2B marketers due to the ability to identify prospects based on social behavior and buying intent