As a consumer, are you happy with the loyalty programs offered by brands in the market? If not, can you suggest improvements?

Yes, it is very successful programs for Food and food related  (FMCG) items, other sectors of the industry  are not much responsive for this program, myself is fully  happy for this program . 

1. Discount offered on their birthdays

2. Mystery cards by loading cards with different amount and hand out to prospective customers

3. Customer appreciation rewards by rewarding existing customers for coming back with a promotional card to use on their next purchase 

4. Partner with local restaurants to reward their customers with promotional cards

5. Use promotional cards to turn unhappy customers into repeat customers