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This is the only TV advertisement I have ever seen that I would class as "memorable for a lifetime".
https://www.youtube.com/watch?v=jMnl7H6KVgY
(The quality is not brilliant but it's watchable.)
The key moment that made it memorable is the line, "Pea and ham? From a chicken?". I happen to know that it's not just me, others found it memorable too. I remember the product, not just the advert.
I would say that that the3 magical components are:
- great film-making (script, direction, acting, location spotting, design, etc.)
- balanced emphasis on the intertwining of the advert and the product
- connection to the potential customer (I identified with the people and the story)
It's interesting that even though the tagline is excellent (and even includes a lovely pun) I didn't remember it at all. I didn't even remember it after watching the advert a moment ago, I had to go back and see if there even was a tagline. A great tagline might make a memorable tagline, but it doesn't make a great advert.
very simple
not expected
touches our lives
1) Creativity
2) Uniqueness
3) Good tag line
1.Disruptive and relevant visual,
2.Strong brand identification
3.Brilliant headline
-creative and unique but not to complicated -reach the target audience -cost effective
CREATIVITY
BRAND IDENTIFICATION
CONTINUATION
Reputaion
Commitment
attractive
Creativity
Good tag line
a good advertisement
it needs to uniqueness ,being differentiate and diversity to creative ideas.
emotional
based on geographical circumstances
funny
