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متابعة

Does nostalgia play a key role in creating great advertising? Share your views with a case study.

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تم إضافة السؤال من قبل Sanjay Dukle , Head of Partnerships , VERNOST MARKETING TECHNOLOGY SOLUTIONS
تاريخ النشر: 2016/02/12
Aeisha Abdul Kader
من قبل Aeisha Abdul Kader , Accountant / Professional Assistant , VM Apparel CC

Yes. Nostalgia appeals to the adult generation, and they have the buying power. There is no one adult who doesn't miss something from there childhood/past so invoking the memory of these things to promote sales makes advertising sense.

مستخدم محذوف‎
من قبل مستخدم محذوف‎

Yes, I believe that it does.  Reminiscing the past has the same effect as dreaming big for the future---they are opposite ends of the spectrum, therefore just as powerful at evoking a response to the advertisement. 

Ragheesh Hariharan
من قبل Ragheesh Hariharan , Head- Digital, Print, Visual Media & Brand Design , Mulk Holdings International HFZ

Defiantly. Nostalgia is the most emotional ad tool even in modern day advertising. It's like salt in the chilly and vice versa.  

 

Lyubomir Petrov
من قبل Lyubomir Petrov , Landscape Arch., Contractor, Expert , BurgosCommers-V.Valkov ltd, Boliara & Boyar-LandInvestPlan ltd;

There could be. I think it should mainly to provoking sales!

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