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Why you need to know: Marketing is expensive, and getting referrals from existing customers is cheap alternative. Where to find this answer: Ask your customers. If you get a new customer from an existing one, keep track it so that you can give those recurring customers special offers—and an incentive to refer more customers.
The most important strategy nowadays, in Marketing or Sales, it´s making the customers talk about our brand and our products without being pushed for it.
Social media strategy has an important role for that.
Word of mouth is best advertising as they say, only when your product/service is good. Otherwise it can pull your potential customers away.
According to the study which I have done in my previous company, customers would only change the leader brand when their friend would suggest it/other brand. And it was happening.
Word of mouth play a very important role in today's competative market. Every company should provide;
1) Better Goods/service
2) Competitive pricing
3) Better delivery/logistic support
4) Better after sales services
When a company satisfy customers need, and the customer is happy with services provided by the company, your customer will refer your company to his Friends and family.
1. Build stronger customer relationships
2. Use customer satisfaction surveys to identify potential advocates
3. Every communication with a customer is a referral opportunity
4. Offer incentives (no cash money)
5. ‘WOW’ your customers by focusing on the experience
6. Don’t be scared to just ask for referrals
Thanks Colleague,
Yes , they will do , if they will be satisfied well by trying our products\\services and feed their desires.
No ... because we offer exclusive services such as exhibitions, free zones and free markets
This totally depends on Client satisfaction. If you have a good relationship and are openly able to ask for referrals.
20 years ago we expected Customer Satisfaction for our growth.
10 years ago we moved towards to Customer Excellence and
Now we talk about Customer Engagement.
This means we always keep our loved one engaged. Is it not ? In such case, why not customer become advocate for us in the coffee shop. Is it not referring someone to us.
If the product serves the intended purpose, quality is good and after sales service is satisfactory, customers will refer other people to your company. That is why it is important to check who has referred the new customers to your company and to give courtesy call to the referrer.
