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Do you think that a great advertising and graphic design team can save a product of relatively poor quality in the market and guarantee its commercial success?

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تم إضافة السؤال من قبل Amani Alasad , Web Developer , Quadron
تاريخ النشر: 2016/02/25
Jaskaran Singh
من قبل Jaskaran Singh , Senior UX Designer , Capgemini India Pvt. Ltd.

Good advertising definitely guarantees commercial success, but in this case the success will be short lived. Sure you'll buy the product once, you use it and are not satisfied by it's quality you won't bother buying it the next time.

مستخدم محذوف‎
من قبل مستخدم محذوف‎

Yes an involving advertisement which touches the sentimental chords of target audience can make the crowd gather for the first time , however in the longer run, product's quality is a major driving force.

Waqas Ali Ali
من قبل Waqas Ali Ali , Project Manager , Capital Club

Yes, the extensive marketing and the graphics team play a vital role in making your brand image in the market. Let me quote an example of a mobile brand that started its operations in Pakistan few years back. They used extensive marketing and with addition to high tech graphics they selected the top celebrities as their brand ambassadors. Though the product quality was not good, but low prices and extensive marketing resulted in making Q-Mobile the market leader by capturing almost 80% of the market.

TURKI BADAWI
من قبل TURKI BADAWI , Digital Project Manager , Saudi Basic Industries Corporation - Sabic

Yes for short period , to succeed in the market product should committed to the brand values , quality is a major role player.  

Yousif Narejo
من قبل Yousif Narejo , Sr. Graphic Designer , Burger Plus / Cake Tarts And Arts Dubai

Best design bring best result, Just like beautiful lady in best designed dress. One question do you like beautiful lady in bad dress? if your answer is no, how can you like that products that design is not good. 

 

Human mind trust on those things that he see with eyes, Many peoples did not trust on God because they said we can not see God.

 

Hope you understand my point.

Mohamed Aly
من قبل Mohamed Aly , Operational excellence and Technical Manager , Express pack print

 

When you go to choose between similar items but one of them is well packed then you will choose the well packed one especially if it is grocery as it attracts you to select it.

 

Albert Ruiz
من قبل Albert Ruiz , Packaging Purchaser , confidential

Not in my opinion. If the Team is good O would prefer to let it work in bigger projects instead of working in a product like that. Also I would say that the market and consumers will realize sooner or later of the quality of the product

Ak Aziz Khan
من قبل Ak Aziz Khan , Senior Graphic Designer , GNP Hospital

Yes For while it can be saved for short Time.

Attractive Design with SME support it helps to improved the Product.

Ibrahim Hassawi
من قبل Ibrahim Hassawi , Senior Consultant , I&H Marketing BEIRUT

first determine product value proposition (why my product is better than others)

does it meet customers needs (ex: NOKIA vs. SAMSUNG) (SONY vs. SAMSUNG),

is it a friendly product? (IPHONE vs. SAMSUNG easier friendlier to use mobile)

(NOKIA focus on great CAM, while SAMSUNG was closer to customers needs)

then you have to answer the big question: WHY MY PRODUCT is better? WHY should people buy it ?

then you will know what will marketing have to focus on (NOKIA and MOTOROLA mistake),

then determine market size + market share + the great marketing plan and strategy

defenitly product will penetrate and succeed.

 

Ali Ashraf
من قبل Ali Ashraf , HOD Business Development , Oktopus Media Group

Never, Advertisement could never save any bad product. Yes, Advertsisng and creativity can play the role of ventilator. Brand or Product will die as its ventilator removes. 

The ultimate solution is to work on product quality. 

Nirmala Murthy
من قبل Nirmala Murthy , commercial Manager/ Bid manager , General Electgric

At the end of the day, its all about branding whether its a consumer product or your own self. We spend a lot on marketing and advertising and its exteremly important which will finally guarantee commercial success.

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