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What is the relation between Channel Management And Physical Distribution?

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تم إضافة السؤال من قبل Hany Sewilam Abdel Hamid , Director of Sales and Marketing , Creative Sense
تاريخ النشر: 2016/02/26
Kashif Siddiqui
من قبل Kashif Siddiqui , Regional Sales Head - GCC , Wiko Corporation MEA FZCO

Channel Management includes more or less the entire life cycle of the movement of product from the Principal to the end user via distributors & Retailers. Channel management includes the Product choice, pricing, margins, negotiations, decision on POS material and it's distribution. 

Physical distribution is more of a logistical chore, where in based on how the channel is decided to be managed, physical products are moved from Principal's warehouse to the retailer and finally to the end user. 

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